MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and niche get more info players serving as dominant forces. As media consumption habits shift, rivalry between con